MOBI x Scotch & Soda for #WELLANDWELLDRESSED Campaign
MOBI & Scotch and Soda’s “Well and Well-Dressed” campaign is a call to action, a modern symbol for holistic wellness in black queer communities. In a time of heighten insensitivity and shade, the collaboration is meant to tackle adversity head on and foster safe spaces while looking and feeling good in the process. In layman’s terms: if you feel good, you look good, you do good!
The Dutch brand handpicked nine handpicked LGBTQ+ influencers to front the in-store collection and the models range are representative of all spectrums of the LGBTQ+ community and beyond.
Wellness is the latest fashion statement worthy of a moment as Mobilizing Our Brothers Initiative (MOBI) launches its latest campaign with the help of Dutch fashion brand, Scotch & Soda. Under the name “Well and Well-Dressed,” the campaign encourages queer communities of color to consider holistic health as a lifestyle choice to combat their stressors and adversities while looking and feeling great in the process.
MOBI and Scotch & Soda’s “Well and Well-Dressed” campaign serves as a call to action to dedicate as much time to your inner wellbeing as your outer appearance.
The team tapped nine LGBTQ+ influencers to lead the charge as models for the campaign including:
● B MAJR (@bprep) – NYC based DJ
● Bry’Nt (@bryntmusic) – Rapper and music artist
● Devin-Norelle (@steroidbeyonce) – Writer, model, and Trans advocate
● Kameron Mack (@kameron_depaul) – Director and video producer at Complex Media
● London Miles (@proseccopapi11) – Fitness model and influencer
● Marco Maldonado (@_mguapo) – Event planner and first openly gay cast member/couple on BET reality show, Hustle in Brooklyn
● Randy Bowden (@randybowdenjr) – Model and first openly gay cast member/couple on BET reality show, Hustle in Brooklyn
● Rap Sarmiento (@rapisoffensive) – Fashion stylist
To look their best, Scotch & Soda outfitted each influencer in a full look from their latest in-store collection to match their personal style regardless of gender norms. Model, B. Hawk identifies as Non-Binary and wears a Scotch & Soda women’s top and pants matched with personal accessories.